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Case Studies That Speak for
Themselves
Streamlining Operations
for a Retail Giant
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Client:
Reno Hair
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Сompletion date:
30.01.25
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Service:
Hair Salon
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Website:
renohair.com.au
About project
In an industry defined by constant movement and tight margins, hair salons must evolve rapidly to stay ahead. Our client — a small hair salon in Perth, Australia had built a robust business strategy but was starting to feel the strain of manually organizing client bookings. While their infrastructure and service capabilities remained strong, the organization lacked a unified strategic narrative and operational cohesion necessary for long-term resilience.
As emerging competitors positioned themselves as agile and tech-enabled, the client's brand was increasingly viewed as traditional and internally inconsistent — especially across Perth. This perception gap, coupled with inefficiencies in collaboration, presented a serious obstacle to sustainable growth, digital transformation, and market relevance.
Recognizing the need for change, the company engaged us to help digitize their services, reposition the brand, and build a framework that would enable both integration and innovation.
Our Approach
We began with a multi-phase engagement that combined business strategy, brand consulting, and operational transformation. Working directly with the business owner, we designed a process that was both inclusive and insight-driven.
Our team conducted in-depth research across markets, interviewed cross-functional teams, audited internal documentation and workflows, and benchmarked competitors’ messaging, service models, and digital tools. From there, we identified core areas of misalignment — including inconsistent brand narratives, duplicated operational processes and unclear strategic priorities.
We then partnered with the client to design a roadmap for modernization — balancing the need for internal consistency with the flexibility to adapt to local market demands.
What We Delivered
Our work included a range of strategic and tactical initiatives, each contributing to a stronger, more future-ready organization:
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Repositioning the brand
as a tech-forward, customer-centric hair salon — moving away from legacy language and towards a message of organization, reliability and innovation.
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Designing a refreshed visual identity and brand voice
— one that was locally adaptable, supported by a comprehensive brand guideline system.
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Building a scalable strategic roadmap
for international expansion, tied to realistic KPIs, digital transformation milestones, and market re-entry timelines.
Key Goals
Our engagement focused on four primary strategic goals:
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Strengthen brand relevance
in Australia's market by updating the company’s positioning and clarifying its core value proposition.
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Improve operational consistency
across regional hubs by streamlining workflows, reducing inefficiencies, and creating shared accountability systems.
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Enhance perception among clients
particularly in the hairdressing industry where reliability and innovation are key decision drivers.
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Lay the foundation for digital transformation,
ensuring the organization was structurally and culturally prepared to adopt new technologies.
Results
The impact of this project was both immediate and long-term:
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+150% increase in brand recall
across key target regions, based on post-repositioning market surveys.
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Streamlined SOPs
(Standard Operating Procedures) were adopted by the client within the first 6 months, resulting in faster coordination and fewer process redundancies.
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72% reduction in lead times
across the supply chain — largely driven by improved internal collaboration and better data sharing.
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Successful launch of 3 new services
under the updated brand, contributing to increased client acquisition and retention rates.
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Executive and regional teams reported higher strategic clarity,
with alignment tools leading to faster decision-making and reduced friction in cross-functional initiatives.
Conclusion
This project was not just about refreshing a brand — it was about preparing a hair salon to thrive in a complex, fast-moving market. By aligning strategy, brand, and operations, we helped our client move from fragmented and reactive to focused, integrated, and future-ready.
Do you have any questions?
What We’ve
Achieved Together
Each project we take on is a partnership — rooted in trust, driven by insight, and focused on results. From global brands to ambitious startups, our work reflects real challenges, smart solutions, and measurable impact.
Digitizing a leading Tax Consultant
Digitizing a tax consultant and adding value to their internal processes
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September 15, 2025
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$4,500
