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Case Studies That Speak for
Themselves
Mobile Applications for an Ecommerce Company
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Client:
Virtuallyours
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Сompletion date:
01.11.24
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Service:
Mobile Applications
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Website:
virtuallyours.biz
About project
In an industry defined by constant movement and tight margins, ecommerce companies must evolve rapidly to stay ahead. Our client — a multinational ecommerce provider with operations spanning over 15 countries — had built a robust global network, but was starting to feel the strain of desktop designed online store, and a fragmented brand image. While their infrastructure and service capabilities remained strong, the organization lacked a unified strategic narrative and operational cohesion necessary for long-term resilience.
As emerging competitors positioned themselves as agile and tech-enabled, the client's brand was increasingly viewed as traditional and internally inconsistent — especially across its website. This perception gap, coupled with inefficiencies in collaboration, presented a serious obstacle to sustainable growth, digital transformation, and market relevance.
Recognizing the need for change, the company engaged us to help realign its strategic vision, reposition the brand, and build two mobile apps that would enable both integration and innovation.
Our Approach
We began with a multi-phase engagement that combined business strategy, brand consulting, and operational transformation. Working directly with executive leadership, regional managers, and internal stakeholders, we designed a process that was both inclusive and insight-driven.
Our team conducted in-depth research across markets, interviewed cross-functional teams, audited internal documentation and workflows, and benchmarked competitors’ messaging, service models, and digital tools. From there, we identified core areas of misalignment — including inconsistent brand narratives, duplicated operational processes, and a lack of tools for cross-regional communication.
We then partnered with the companies directors to design a roadmap for modernization — balancing the need for internal consistency with the flexibility to adapt to local market demands.
What We Delivered
Our work included a range of strategic and tactical initiatives, each contributing to a stronger, more future-ready organization:
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Repositioning the brand
as a tech-forward, customer-centric ecommerce partner — moving away from website based services and towards a message of reliability, speed, and innovation.
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Unifying internal operations
under a single global framework, with clearly defined processes, shared performance indicators, and alignment mechanisms across departments and regions.
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Designing a refreshed visual identity and brand voice
— one that was both globally consistent and locally adaptable, supported by a comprehensive brand guideline system.
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Building a scalable mobile application
for international expansion, tied to realistic KPIs, digital transformation milestones, and market re-entry timelines.
Key Goals
Our engagement focused on four primary strategic goals:
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Strengthen brand relevance
in global and regional markets by updating the company’s positioning and clarifying its core value proposition.
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Improve operational consistency
across regional hubs by streamlining workflows, reducing inefficiencies, and creating shared accountability systems.
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Enhance perception among enterprise clients
particularly in industries where reliability and innovation are key decision drivers.
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Lay the foundation for digital transformation
ensuring the organization was structurally and culturally prepared to adopt new technologies.
Results
The impact of this project was both immediate and long-term:
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+28% increase in brand recall
across key target regions, based on SEO trends and figures.
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Streamlined SOPs
(Standard Operating Procedures) were adopted by the regional office within the first 6 months, resulting in faster coordination and fewer process redundancies.
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18% reduction in lead times
across the supply chain — largely driven by improved internal collaboration and better data sharing.
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Successful launch of 2 Mobile Applications
under the updated brand, contributing to increased customer interaction on mobile devices.
Conclusion
This project was not just about refreshing a brand — it was about preparing a global organization to thrive in a complex, fast-moving market. By aligning strategy, brand, and operations, we helped our client move from fragmented and reactive to focused, integrated, and future-ready.
Do you have any questions?
What We’ve
Achieved Together
Each project we take on is a partnership — rooted in trust, driven by insight, and focused on results. From global brands to ambitious startups, our work reflects real challenges, smart solutions, and measurable impact.
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