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Project Case Studies That Speak for
Themselves
Communication Transformation for an Insurance Broker
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Client:
Rhino Insurance Brokers
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Сompletion date:
01.05.16
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Service:
Domain & Email Package
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Website:
www.rhinoinsurancemw.com
About project
In an industry defined by constant communication and tight deadlines, insurance companies must evolve rapidly to stay ahead. Our client — a local insurance broker with operations spanning the entire country — had built a robust network, but was starting to feel the strain of generic mailboxes.
As emerging competitors positioned themselves as agile and tech-enabled, the client's brand was increasingly viewed as traditional and internally inconsistent. This perception gap, coupled with inefficiencies in collaboration, presented a serious obstacle to sustainable growth, digital transformation, and market relevance.
Recognizing the need for change, the company engaged us to help reposition the brand, and build an email package that would enable both integration and innovation.
Our Approach
We began with a domain name of the clients choosing.
Our team conducted in-depth research across the web for the preferred domain name.
We then partnered with the client to establish the amount of storage they require and the number of mailboxes required.
What We Delivered
Our work included a range of strategic and tactical initiatives, each contributing to a stronger, more future-ready organization:
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Repositioning the brand
as a tech-forward, customer-centric insurance partner — moving away from generic emails and towards a message of reliability, speed, and innovation.
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Increased Trust
the new custom domain gives potential customers a positive feeling.
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100 Mailboxes
2GB each mailbox. Anti spam, malware and phishing protection. Storage encryption.
Key Goals
Our engagement focused on four primary strategic goals:
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Strengthen brand relevance
in global and regional markets by updating the company’s positioning and clarifying its core value proposition.
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Improve operational consistency
streamlining workflows, reducing inefficiencies, and creating shared accountability systems.
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Lay the foundation for digital transformation
ensuring the organization was structurally and culturally prepared to adopt new technologies.
Results
The impact of this project was both immediate and long-term:
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Streamlined SOPs
(Standard Operating Procedures) were adopted by 3 offices within the first 6 months, resulting in faster coordination and fewer process redundancies.
Conclusion
This project was not just about refreshing a brand — it was about preparing an insurance company to thrive in a complex, fast-moving market. By aligning strategy, brand, and operations, we helped our client move from fragmented and reactive to focused, integrated, and future-ready.
Do you have any questions?
What We’ve
Achieved Together
Each project we take on is a partnership — rooted in trust, driven by insight, and focused on results. From global brands to ambitious startups, our work reflects real challenges, smart solutions, and measurable impact.
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